Frequently asked questions
What is included in a brand identity package?
A logo suite for every context, a typography and colour system, motion and usage rules, a messaging framework with tone of voice, and launch assets for web, print and social. Everything is delivered in editable source files with a brand guide, so whoever applies the identity next, in-house or external, works from the same rulebook rather than guesswork.
Do you design just a logo, or a full identity?
Both are possible, but we recommend the full identity. A lone logo fades the moment someone needs a slide deck, an invoice or an app icon and no rules exist. We design the system around the mark: type, colour, spacing, voice and worked examples. If budget is tight, the logo sprint can be a first phase of that larger system.
Do you apply the brand to our website too?
Yes, and we think you should see it there first. Website is where a brand is tested daily, so we design and build the site within the new system, including the UI of any product surfaces. Since the same team handles identity, design and engineering, the transition from brand board to live pages loses nothing in translation.
How long does a branding project take?
A logo and core system typically takes three to five weeks; a full brand with messaging, guidelines and launch assets, six to ten. The pace follows your decisions, not ours, so we run structured rounds: discovery interview, two or three territories, one refined route, then documentation. Typical ranges and milestones are agreed in the free first consultation.
Do you work with English and Greek brands?
Constantly. Cyprus businesses usually need both, so we design identities that hold up in Latin and Greek script: logotypes checked in both languages, typography with proper Greek coverage, and tone of voice guidance for each. Our own site is bilingual and machine-translated with human review, which keeps us honest about how brands behave across two languages.